GUESS is an American fashion brand created by brothers Georges, Armand, Paul and Maurice Marciano. Moroccan-born and French-raised, the brothers moved to California in 1977 to launch a business, using seed money provided by the family who owned Jordache Jeans. The first GUESS jeans—the "Marilyn"—were stone-washed and featured distinctive zippers at the ankle. As the designer jeans trend of the late 1970s continued in full swing in the early 1980s, GUESS introduced a captivating product at just the right time. The brand was introduced to the American market through retailer Bloomingdale's.